AI Ethics: Surviving the Truth Crisis

With great power comes great responsibility. As AI generates perfect faces and voices, trust becomes our most valuable currency.

The Deepfake Dilemma

CEO fraud (deepfaking a boss's voice to authorize transfers) rose 300% in 2025. Political campaigns are fighting a war of synthetic misinformation.

The Solution: Cryptographic Truth

The C2PA standard (Content Credentials) is becoming mandatory. Cameras will sign photos cryptographically at the moment of capture.

• Blue Checkmarks for Content: Browsers will flag images that lack a "chain of custody."
• Regulation: The EU AI Act is now fully enforced, banning unacceptable risk categories like social scoring.

We are entering an era of "Zero Trust" media. If it's not signed, assume it's synthetic.